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NFID Launches “Are You That Guy?” Campaign

ARE YOU READY TO FACE “THAT GUY” THIS FLU SEASON?

National Foundation for Infectious Diseases launches Are You That Guy? campaign to urge Americans to limit contact with others when flu symptoms strike

BETHESDA, MD, January 25, 2011 /PRNewswire/ — Have you ever ventured out of the house, gone to a business meeting or traveled by air when you thought you might have the flu? If you answered yes, you are among a majority of Americans who fessed up in a recent survey to being “that guy” who goes about his or her day despite experiencing the sudden onset of fever, aches and chills – commonly recognized symptoms of the flu.

As the U.S. flu season peaks, the National Foundation for Infectious Diseases (NFID) has launched Are You That Guy?, a national influenza educational campaign that encourages personal and social responsibility by raising awareness of how easily the flu virus spreads.

According to a recent national poll, almost seven out of 10 Americans (68%) did not realize that flu viruses can travel five to six feet from a sneeze or a cough, and two-thirds (66%) admitted to going about their daily activities despite experiencing flu symptoms.

“It’s easy to downplay the signs of influenza, particularly when daily obligations call,” said Dr. Susan J. Rehm, NFID medical director and vice chairman of the Department of Infectious Diseases at the Cleveland Clinic. “While many of us feel we can power through the flu without getting others sick by avoiding shared objects or shaking hands, it’s important to remember that the influenza virus is commonly spread through the air and can travel up to six feet away when someone coughs, sneezes or even speaks.”

“Influenza is serious and highly-contagious,” added Dr. Rehm.

Millions of Americans get the flu each year and it is associated with substantial medical costs, more than 200,000 hospitalizations and thousands of deaths every year in the U.S. Influenza symptoms include sudden onset of fever, aches, chills and extreme tiredness. Colds are usually milder than the flu, come on more slowly and people with colds are more likely to have a runny or stuffy nose.

As part of the Are You That Guy? campaign, NFID released a broadcast public service announcement (PSA) to motivate Americans to take care of themselves and be considerate of others when exhibiting flu symptoms.

The Are You That Guy? campaign and survey is supported by Genentech, a member of the Roche Group.

Survey Background

The survey was conducted by Infogroup/Opinion Research Corp. in November 2010. The findings are based on telephone interviews with a national sample of 1,006 adults, 18 years and older. The findings are projectable to the adult U.S. population with a margin of sampling error of ±/– 3 percentage points. Subgroups will have a large margin of sampling error. Interviewing was conducted from November 18-21, 2010. Responses were weighted by demographic factors, including sex, age, geographic region, and race to ensure a reliable and accurate representation of the population.

About the National Foundation for Infectious Disease (NFID)

The NFID is a non-profit, tax-exempt (501c3) organization founded in 1973 and dedicated to educating the public and health care professionals about the causes, treatment and prevention of infectious diseases.

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