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New Pure Michigan License Plates Unveiled

By, Pure Michigan

Motorists will soon be able to show their Pure Michigan pride every time they take a ride!

From the top of the Mackinac Bridge this morning, Secretary of State Ruth Johnson unveiled two new Michigan license plates: a colorful Mackinac Bridge plate and the Pure Michigan plate, which will eventually replace the state’s standard blue bar plate.

Guests and media made a rare visit to the top of the bridge’s South Tower for the announcement, which stands more than 500 feet over the blue waters of the Straits of Mackinac, providing a true “Pure Michigan” backdrop. According to Johnson, there could not be a better place than one of the most familiar Michigan landmarks to celebrate these new plates.

The new standard plate features a rolling blue wave and the Pure Michigan brand, and will have a configuration of up to seven characters for no additional cost.

The Mackinac Bridge plate features the bridge against a sunrise background, and will also have the state’s Pure Michigan branding.

These new plates are expected to be available for residents to order beginning in early 2013.

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